Privacy Policy 


 

Updated: March 12, 2024

 


Introduction

 

Please read this Privacy Policy to understand how we protect your privacy when interacting with City Chic Collective USA Inc, trading as Avenue ( “Avenue,” “we,” or “us”) by telephone, through www.avenue.com  (our “Websites”), through our channel partners and through Social Media and other online platforms or services we use to interact with you (collectively, including the Websites, the “Channels”).


The purpose of this Privacy Policy is to assist you in understanding the type of personal information we may collect from you, how such information may be used, and the choices that are available to you concerning the use of your information.

 

Our privacy principles

 

- We take your privacy seriously.

- We are committed to protecting the security of your personal information.

- We comply with data privacy laws when using your personal information.

- We only use it for lawful reasons you expect or that we explain to you in this document.

- We will limit our collection and use to details we really need or which you have provided.

- We will explain your rights to control your personal information to you and how to use them.

 

We may make changes from time to time or add to this privacy policy, so we ask you to review this privacy policy regularly so that you can be familiar with our current privacy practices. 

 


Personal Information We Collect

 

Avenue collects information from a variety of sources, including: information you provide to us, transaction information, information we collect via technology-enabled services, and information we collect about you from third-party sources.


In this Privacy Policy, “personal information” means any information that identifies you as an individual or relates to an identifiable individual.


The information we collect depends on how you interact with us, and may include the following:

  • Information You Provide to Us. Avenue collects information you provide to us, when using our Channels, including our Chatbox, through our retail operations, or otherwise. For example, if you place an order or register on our Website, and provide your name, address, email address, telephone number and credit card or other payment related information, you are voluntarily providing us your personal information. We also collect information you submit when participating in our various services, promotions, programs or surveys, or when seeking support from us in the use of our products and services. In addition, we collect and maintain information about your transactions with us, such as shopping history and preferences.
  • Device Data. Each time you visit our Channels, such as our Website or Social Media platforms our servers may automatically collect certain information describing your visit, including your IP address and browser information. By itself, an IP address may not consistutal personal information, however this information may be combined with other personal information and we may maintain a record of your products interests and purchases you make in our stores or online.
  • Website Data.  When you use our Websites, including when you interact with our chatbox, we collect usage information, such as the pages or content you view, click on or share, the clickstream patterns and length of time spent on the Websites, as well as searches you conduct and your use of a chatbox.  We also collect log data and device information, such as details about how you’ve used our Websites or chatbox (including if you clicked on links to third party applications), IP address, access dates and times, hardware and software information, device type, device event information, unique identifiers (e.g., IDFA and IDFV), crash data, and the pages you have viewed or engaged with before, during, or  after your use of our Websites.
  • Location Data.
    Physical Location. We may collect the physical location of your device by, for example, using satellite, cell phone tower or WiFi signals.  We may use your device’s physical location to provide you with personalized location-based services and content.  We may also share your device’s physical location, combined with information about what advertisements you viewed and other information we collect, with our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns.  In some instances, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you do, we and/or our marketing partners may not be able to provide you with the applicable personalized services and content.
    IP Address. Your IP Address is a number that is automatically assigned to your computer by your Internet Service Provider.  An IP Address may be identified and logged automatically in our server log files whenever a user accesses the Channels, along with the time of the visit and the pages visited.  We use IP Addresses for purposes such as calculating usage levels, diagnosing server problems, and administering the Channels.  We may also derive your approximate location from your IP Address
  • Information from Other Sources. Avenue also receives information about you from publicly available sources, from other companies, joint-marketing partners or from unrelated third-parties including, but not limited to information on your creditworthiness for private label credit card offers, and products you may be interested in purchasing

 


How We Use Personal Information

 

Avenue uses the information we collect for three basic purposes, described in more detail below: (1) to operate our business and provide the products we offer, (2) to send communications, including promotional communications, and (3) in connection with advertising. Some of the specific uses are as follows:

  • Operating our Business. We use information to provide and improve the products and services we offer and perform essential business operations. This includes providing, improving, developing, and operating the Channels, including the Websites and other online services (including the chatbox), delivering purchased products, maintaining and improving the selection of products, including developing new features, research, providing customer support, and providing, tailoring, measuring, and improving our advertising and marketing. This also includes sharing personal information with third parties who provide services to us, such as credit card processing, order fulfillment, website analytics and management, marketing management, information technology and related infrastructure provision, chatbox functionality, customer service, e-mail delivery, auditing, and other similar services.
  • Communications. We use information we collect to deliver and personalize our communications with you. For example, we may contact you by email or other means to inform you about products that may be of interest, or orders in process and returns, remind you about items left in your online shopping cart, update you or inquire about a return request, invite you to participate in a survey, or tell you that you need to take action to keep your account active. Additionally, you can sign up for email subscriptions and choose whether you wish to receive promotional communications from Avenue by email, by text messaging, physical mail, and telephone. For information about managing email subscriptions and promotional communications, please see the Opt-Out Choices for Communications from Avenue section of this Privacy Policy, below.
  • Advertising. We may use your personal information to notify you about new products, and to advertise our products and services in accordance with this Privacy Policy. Your interactions with the Channels, marketing experience, and communications may be tailored to your interests based on your personal information. We may also use personal information in order to respond directly to your information requests. We may use your Personal Information to deliver customized advertising to you on the Channels, on other websites and on other digital and offline media channels, including Social Media platforms. 

 


Reasons We Share Personal Information

 

We share your personal information with your consent or as necessary to complete any transaction or provide any product you have purchased, requested or authorized. For example, we share your address with third parties when you tell us to do so, such as when you order an item through our Websites and ask us to deliver it. When you provide payment information to make a purchase, we will share payment information with banks and other entities that process payment transactions or provide other financial services, and for fraud prevention and credit risk reduction.

 

In addition, we share personal information with vendors or agents working on our behalf for the purposes described in this Privacy Policy.  For example, companies delivering packages, processing credit card payments, processing transactions and fulfilling orders, providing customer service, providing the chatbox on our Websites, providing website usage analytics, providing search results and links (including paid listings and links), providing targeted advertising, sending email, direct mail, SMS or other communications, providing marketing assistance and data analysis or enhancement, or performing other administrative services may need access to personal information in order to provide those functions (including through storage of chat transcripts and provision of tools that enable us to analyze your interactions on our Websites).

 

In such cases, these companies are only authorized to use personal information they receive from us for the purposes for which they are engaged.

 

We also may disclose personal information as part of a corporate transaction such as a merger, consolidation, restructuring, reorganization or sale of some or all of Avenue’s assets, whether as a going concern or as part of an insolvency proceeding, in which your personal information will be among the assets transferred or consolidated.

 

Finally, we will access, transfer, disclose, and preserve personal information, when we have a good faith belief that doing so is necessary to:

comply with applicable law or respond to valid legal process, including from law enforcement or other government agencies;
protect our customers, for example to prevent spam or attempts to defraud users of our products, or to help prevent the loss of life or serious injury of anyone;
operate and maintain the security of our stores, Website, and other facilities, including to prevent or stop an attack on our computer systems or networks; or
protect the rights or property of Avenue, including enforcing the terms governing the use of the services - however, if we receive information indicating that someone is using our services to traffic in stolen intellectual or physical property of Avenue, we will not inspect a customer's private content ourselves, but we may refer the matter to law enforcement.

 


How To Access and Update Your Registration Information 

 

In order to maintain the accuracy of your registration information, including related personal information, if you have registered on our Website, you may access and update your name, address, telephone number or email address any time by visiting our Website and clicking on the My Account or Login link at the top of any page and registering/logging in with your username/email address and password. 

 


Other Important Information Relating to Privacy 

 

  • SMS. Avenue uses cookies to collect information around abandoned shopping carts. A cart is considered abandoned within one hour of inactivity/lack of purchase. Once the cart is considered abandoned, an SMS message will be sent as a reminder.
  • Social Media. Avenue uses various social media platforms (“Social Media,” including, without limitation, Facebook, Twitter, Pinterest, Instagram, Tumblr, YouTube) to communicate with its customers and others interested in the business. If you contact or interact with us through Social Media, we may contact you via direct message or use other Social Media tools to communicate with you. In these instances, Avenue’s interactions with you are governed by this Privacy Policy as well as the Privacy Policy of the Social Media provider used. Please note that various Social Media platforms utilize features, such as the Facebook Like button, that may collect information about your IP address and page you’re visiting on our Channels, and they may employ tracking technologies, such as cookies.
  • Data Aggregation.Avenue also collects information about how users navigate through our Channels, including the Websites or Social Media platforms. This statistical and navigational information is gathered and aggregated in order to improve the Channels and our product offerings. The resulting aggregated information may be shared with Avenue vendors or other Avenue partners. This aggregated information does not include individual names or other personal information.
  • Avenue-Branded Credit Cards. Avenue-branded credit card accounts are issued and managed by a third party, Comenity Bank. When you apply for a credit card through the Website or at a store, you provide your financial and personal information needed for Comenity Bank to process your application. Avenue is independent of Comenity Bank. To obtain a financial Privacy Policy for the Avenue credit card, please click here.
  • "Tell a Friend" and "Referral Programs". If you elect to use our referral service to inform a friend about our products or services, we will ask you for the friend's contact information. We will then contact your friend, as you have directed, related to your referral request. We use the personal information you provide for your friend in this situation to send information that you have indicated your friend should see and to track the success of our referral program.

If you disclose any personal information relating to other people to us or to our service providers in connection with our services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.


Cookies, Web Beacons And Other Similar Technologies 

 

Avenue and our service providers use technologies such as electronic communication protocols, cookies, embedded URLs or pixels, or widgets, buttons, tools, web beacons, and "tag" technology to enhance the browsing and shopping experience on our Channels, including our Websites, and to gather additional user information.

The information captured makes it possible for us to, for example:

(i) speed navigation, keep track of items in your shopping cart, and provide you with custom tailored content;

(ii) remember information you gave to us so you don't have to re-enter it each time you visit the Channels;

(iii) provide, tailor, and improve some of our marketing campaigns, and to monitor their effectiveness; 

(iv) monitor total number of visitors, pages viewed, and the total number of visitors served; and

(v) provide, improve, and develop our Channels, including our Websites, chatbox, and other online services.

 

This information may be shared with our third-party service and marketing partners for enhancing our services, improving our Channels, including our Websites, chatbox, or other online services, and/or for our marketing or promotional purposes.

 

Cookies

Cookies are pieces of information stored directly on the computer that you are using.  Cookies allow us to collect information such as browser type, time spent on our Channels, pages visited, language preferences, and other traffic data.  We and our service providers use the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience.  We also gather statistical information about use of the Channels, including our Websites and online services, in order to continually improve their design and functionality, understand how they are used, and assist us with resolving questions regarding them.  Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Channels.  We may also use cookies or other technologies in online advertising to track responses to our ads.

Some cookies are our own  but we also work with third parties to help us and who set their cookies from our website pages and to help us run our websites (these are called third party cookies).  These third parties include the software provider that powers the chatbox on our Websites.  

We and our service providers use cookies online to do the job a good sales assistant does in store, noting what you are interested in, seeing if we can help show you where those items are, find more like them and tell you about products which work well with them. We can also tell you about special offers and promotions, just like they would.

 If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a particular cookie (or cookies) from a particular website. You can find more information about cookies and how they work at www.allaboutcookies.org.  However, you will not be able to buy from us online and your browsing experience may not be as enjoyable if you block your device from receiving cookies. You also may not receive advertising or other offers from us that are relevant to your interests and needs.

 

Pixel tags

Pixel tags (also known as web beacons and clear GIFs) may be used to, among other things, track the actions of users of the Channels, including the Websites and online services (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Website and online services and response rates.  

 

Chat Boxes

When you participate in our Live Chat feature, Avenue and its third-party service providers can record and use your communications and the information you provide to assist you during the Live Chat session, to provide customer service, improve our products and services, and for marketing and advertising purposes.

 

Invisible reCAPTCHA

We use Google’s invisible reCAPTCHA application on our Websites in order to protect against spam and other automated abuse.  The reCAPTCHA tool may make use of cookies, as well as other information like IP address, date, time, language, screen size and resolution, and mouse movements, while on the page.  The use of the reCAPTCHA service and the treatment of any information collected through the service are subject to Google’s applicable privacy policy, available at https://policies.google.com/privacy, and Google’s terms of service, available at https://policies.google.com/terms?hl=en.

 


Marketing and Advertising Services

We may use your personal information to deliver customized advertising to you on the Channels, on other websites and on other digital and offline media channels.

 

Avenue uses third-party advertising companies to help gather and analyze information about our visitors (anonymous traffic, and from time to time, individual user activity) on our Channels, including through the Websites, Social Media platforms, and on other websites and online services. These service providers help us conduct our business and deliver the most relevant products and services. 

 

These third party advertising companies may connect information about your activity with Avenue with information about pages you visit on other websites, social media channels or online services and show you advertising or trigger email or social media advertising based on this combined information. 

 

We may use your personal information to match it with other public and private data sources in order to enhance our records or enhance our ability to provide products and services, such as appending additional information to your profile.

 


Third-Party Advertising 

 

Avenue participates in interest-based advertising, also known as Online Behavioral Advertising. We use third-party advertising companies to serve our ads across the Internet and to display ads tailored to your individual interests based on your browsing and shopping activities. You may receive advertisements based on information relating to your access to and use of our Channels, including the Websites and online services, and other websites or online services on any of your devices, as well as on information received from third parties.  These companies place or recognize a unique cookie on your browser (including through the use of pixel tags).  They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop.

 

If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit http://optout.aboutads.info and http://optout.networkadvertising.org  Opting out does not mean that you will stop receiving ads from us. It means that you still stop receiving ads from us that have been targeted to you based on your visits and browsing activity across websites over time.

 

 


Opt-Out Choices for Communications from Avenue

 

To be removed from a direct mailing list or an email or Social Media marketing list, please follow the instructions below.

  • For direct mailing (snail mail) marketing list:
    • Get in touch by calling, writing or emailing the contact information provided in the Contact Information section below;
    • Please make sure to provide us with your exact name and address or the mailing label from your catalog or postcard, as applicable, so that we can identify you correctly; and
    • We will make every effort to implement any choice you make as soon as possible, but you should allow approximately 45 days for mailing change requests to be fully implemented. Any mailings that you may receive during this time do not reflect your subscription status, and we ask that you please disregard them.
  • For an email marketing list:
    • Click the "Unsubscribe" link at the bottom of any page on our website; or
    • Click the “Unsubscribe” link in any of our marketing emails you receive.
    • We will remove you from the applicable lists within 10 days of our receipt of your opt-out or unsubscribe request.
  • For Social Media lists:
    • Please click on the “un-follow,” “un-friend,” “unsubscribe,” or similar button and follow instructions provided by the Social Media platform. 
    • Each Social Media platform has an opt-out process, but they are not the same, and we do not control those processes.
    • We distribute text messages to devices of those who have requested such information via an opt-in request. To opt out of Avenue mobile messaging, reply “STOP” to text messages sent from us or follow any unsubscribe instructions in the applicable text message.

If you choose to be removed from our marketing lists, we will still contact you in connection with transactions you initiate with Avenue, for example, we will still send you order and confirmation emails and ship packages to you as requested.

Your choice to opt in or opt out of promotional communications will not affect any orders you place with Avenue or any account registration you have with us.

 


Do Not Track

 

Avenue does not directly track its customers over time and across third-party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals. However, some third party sites, including some suppliers to Avenue, do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites, your browser may allow you to set the DNT signal on your browser so that third parties (particularly advertisers) know you do not want to be tracked. See the support information for your browser to learn how to handle DNT signals.

Third parties that have content embedded on Avenue’s websites such as a social feature may set cookies on a user’s browser or obtain information about the fact that a web browser visited the Website from a certain IP address, for example.

 


Children's Privacy 

 

Our Channels, including our Websites and Social Media platforms, are not directed, targeted or intended to be used by children under the age of 13. We do not knowingly collect any personal information from children under the age of 13. If you are under 13 years of age, please do not provide your information on the Channels. If the parent or guardian of a child under the age of 13 believes that the child has provided us with personal information, the parent or guardian of that child should contact us (see Contact Information, below) to have this personal information deleted from our files. If we learn that we have obtained personal information from a child under the age of 13, we will use reasonable efforts to delete that information from our files.

 


Security of Personal Information 

 

Avenue is committed to protecting the security of your personal information. We use a variety of security technologies and procedures designed to protect your personal information from unauthorized access, use or disclosure. For example, we store the personal information you provide on computer systems that have limited access and are in controlled facilities. When we transmit highly confidential information (such as a credit card number or password) over the Internet, we protect it through the use of encryption.

 

We want your online shopping experience to be safe and secure. We encrypt your personal information, including your name, address, and credit card number when transmitting over the Internet using Secure Socket Layer (SSL) security software.

 

We employ a qualified security assessor to audit our procedures and we also retain third-party security providers to monitor and validate to ensure our compliance with these standards. All of your information is encrypted before, during and after your order is placed on our site.

 

PLEASE NOTE THAT NORMAL EMAIL (SUCH AS USING CONTACT US OR YOUR HOME EMAIL) IS NOT ENCRYPTED AND THUS IS NOT A SECURE MEANS FOR TRANSMITTING CREDIT CARD INFORMATION OR ANY PERSONAL INFORMATION OR INFORMATION YOU WISH TO KEEP PRIVATE AND SECURE.

 


Users Outside the United States of America 

 

Any personal information collected from or about individuals from outside the United States is processed and stored in the United States. When you provide personal information to Avenue, you consent to the processing, accessing, transmitting and storing of personal information in the United States. If you do not consent to providing your personal information to Avenue in the United States, then you should not use the Website or our Social Media accounts.

 


Links to Other Websites

 

Any personal information collected from or about individuals from outside the United States is processed and stored in the United States. When you provide personal information to Avenue, you consent to the processing, accessing, transmitting and storing of personal information in the United States. If you do not consent to providing your personal information to Avenue in the United States, then you should not use the Channels.

 


Effective Date and Policy Changes

 

Avenue may from time to time make changes to its Privacy Policy to reflect changes in its privacy practices. Accordingly, Avenue reserves the right to revise or modify this Privacy Policy in whole or in part at any time. We will inform you of any update to our Privacy Policy by posting a notice on our Channels. The effective date of the updated policy will be the date posted on the notice. 

 


CALIFORNIA, COLORADO, CONNECTICUT, UTAH, AND VIRGINIA PRIVACY NOTICE

 

 

This Notice supplements our Privacy Policy and applies only to residents of California, Colorado, Connecticut, Utah, and Virginia. This Notice sets forth additional disclosures and rights for such state residents.

 

EXERCISING YOUR RIGHTS

 

You may, subject to applicable law, make the following requests: 

1.       To know whether we process your personal information, and to access such personal information.  If you are a California resident, you may also request that we disclose to you the following information: 

a.       The categories of personal information we collected about you and the categories of sources from which we collected such personal information;

b.       The business or commercial purpose for collecting, ”sharing,” or selling personal information about you; 

c.        The categories of personal information about you that we sold or “shared” and the categories of third parties to whom we sold or “shared” such personal information; and 

d.       The categories of personal information about you that we otherwise disclosed, and the categories of third parties to whom we disclosed such personal information.

2.       To correct inaccuracies in your personal information.

3.       To have your Personal Information deleted. 

4.       To receive the specific pieces of your personal information, including a copy of your personal information in a portable format. 

5.       To opt out of the “sale” of your Personal Information.

6.       To opt out of targeted advertising, including the “sharing” of your Personal Information for cross-context behavioral advertising.

You have the right not to be unlawfully discriminated against for exercising your privacy rights.  

To make a request under #1-4, above, please submit your request at https://help.avenue.com/hc/en-us/requests/new or by calling us at 1 888 843 2836.  We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the personal information subject to the request.  We may decline to honor your request where an exception applies.  We may need to request your [include the types of personal information you may request in order to verify a request], in order to verify your identity and protect against fraudulent requests.  If you make a request to delete, we may ask you to confirm your request before we delete your personal information. 

 

To request to opt out of any future sale of your personal information and/or “sharing” of your personal information for purposes of cross-context behavioral or targeted advertising, click here.

We also process opt-out preference signals, such as the Global Privacy Control.  These signals set your opt-out preferences only for the particular browser or device you are using.  For information about how to use the Global Privacy Control, please visit https://globalprivacycontrol.org/. 

Appeal Process . If you are a Colorado, Connecticut, or Virginia  resident and we refuse to take action on your request, you may appeal this refusal within a reasonable period after you have received notice of the refusal.  You may file an appeal by contacting us via [email/webpage] or [toll-free number]. 

Authorized Agents.  If an agent would like to make a request on your behalf as permitted under applicable law, the agent may use the submission methods noted above.  We will process the agent’s request consistent with applicable law. As part of our verification process, we may request that the agent provide, as applicable, proof concerning their status as an authorized agent.  In addition, we may require that you verify your identity as described above or confirm that you provided the agent permission to submit the request.

 
 

Collection, Use and Disclosure of Sensitive Personal Information

 

We collect, use, and disclose sensitive personal information for purposes of: performing services on behalf of our business; providing goods or performing services as requested by you; ensuring security and integrity, short term transient use such as displaying first party, non-personalized advertising; order processing and fulfillment; servicing accounts and providing customer service; verifying customer information; processing payments; providing financing; activities relating to quality and safety control or product improvement; securing the access to, and use of, our facilities, equipment, systems, networks, applications, and infrastructure; preventing, detecting, and investigating security incidents; resisting and responding to fraud or illegal activities; and other collection and processing that is not for the purpose of inferring characteristics about an individual.  We do not use or disclose sensitive personal information for additional purposes.

 

Data Retention

 

We retain personal information, including sensitive personal information, for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law.  The criteria used to determine our retention periods include:  

·         The length of time we have an ongoing relationship with you and provide the Channels and other services to you, for example, for as long as you have an account with us or keep using the Channels; 

·         Whether there is a legal obligation to which we are subject, for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them; and 

Whether retention is advisable in light of our legal position, such as in regard to applicable statutes of limitations, litigation, or regulatory investigations.  

 

Individuals Younger than 16

 

We do not knowingly sell or share personal information (including sensitive personal information) of individuals younger than 16 years of age.

 

Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

 

California consumers have the right to not receive discriminatory treatment for exercising CCPA and CPRA rights. We will not discriminate against you for exercising your CCPA and CPRA rights.

 

PERSONAL INFORMATION WE COLLECT, USE, DISCLOSE, SELL AND SHARE 

 

The Personal Information we collect  about you will depend upon how you use our Channels or otherwise interact with us. Accordingly, we may not collect all the below information about you.  This chart details which categories of personal information we collect, as well as which categories of personal information we have collected and disclosed for our operational business purposes in the preceding 12 months. The chart also details the categories of personal information that we “sell” to third parties or “share” for purposes of cross-context behavioral or targeted advertising, including within the preceding 12 months.

In addition to the below, we may collect and/or use additional types of information and will do so after providing notice to you and obtaining your consent to the extent such notice and consent is required by the CCPA and CPRA.

 

In addition to the below, we may collect and/or use additional types of information and will do so after providing notice to you and obtaining your consent to the extent such notice and consent is required by the CCPA and CPRA.

 

Categories of Sources from which the Information was Collected

Business or Commercial Purpose(s) for which Information is Collected

Categories of Third Parties to whom this type of Personal Information is Disclosed for a Business Purpose

Categories of Third Parties to Whom this Type of Personal Information is Sold Or Shared for Cross-Context Behavioural or Targeted Advertising Purposes 

Category of Personal Information Collected: Identifiers

This category includes real name; alias; contact information (such as postal address, phone number, and email address); unique personal identifier; online identifier; device identifier; Internet Protocol address; account name; birth day and month; or other similar identifiers.

We may collect this type of information from:

Consumer (i.e., you);

Cookies and tracking technologies;

Third-party social media companies;

Affiliated Brands and other third-party business partners; and

Third-party data resellers.

This information is collected:

to allow you participate in the Channels, or features or activities we offer;

to process a transaction (through our Channels or in our stores) or your account registration, verify your identity or eligibility, and send you confirmations and receipts;

to send you information and special offers from us, our advertisers, or third-party business partners;

to contact you regarding any problems with your merchandise order or account;

to respond to your inquiries and provide customer service related to your use of the Channels;

to administer and manage our affiliate program, through which third parties make money by referring customers to our Channels;

to protect against misuse of the Channels, fraud, or any criminal activity;

to help us serve you better, including personalizing your shopping experience and tailoring content, recommendations, and offers we display to you, including advertisements;

to improve the Channels or our products and services;

for legal, regulatory and internal business purposes;

to detect and troubleshoot problems, resolve disputes, and enforce applicable agreements and policies for the Channels;

and

for other purposes disclosed to you at the time of collection or undertaken with your consent.

We may disclose this type of information to:

Affiliated Brands;

Service providers, such as those described in the “SHARING OF INFORMATION” section of our Privacy Policy, above;

Third parties we partner with for contests, sweepstakes, or promotions;

Third party advertising and analytics companies;

Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition;

Third parties or affiliated companies when you agree to or request that we share your information with them;

and

Other third parties (including government agencies) to comply with law, regulation, or legal request (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s legal rights.

We may sell this type of personal information to:

Third parties and Affiliated Brands for their own marketing purposes.

In addition, third-party advertising, analytics, and similar marketing business partners may have access to this data and this may be considered a “sale” or “share” under the CCPA and CPRA under certain circumstances.

Category of Personal Information Collected: Any Categories of Personal Information as Defined in Subdivision (e) of Cal. Civ. Code Section 1798.140

This category includes name; physical characteristics or description; address; telephone number; driver's license or state identification card number; education; occupation or field; and gift card information

We may collect this type of information from:

Consumer (i.e., you);

Third-party social media companies;

Affiliated Brands and other third party business partners; and

Third-party data resellers.

This information is collected:

to allow you participate in the Channels, or features or activities we offer;

to process a transaction (through our Channels or in our stores) or your account registration, verify your identity or eligibility, and send you confirmations and receipts;

to send you information and special offers from us, our advertisers, or third-party business partners;

to contact you regarding any problems with your merchandise order or account;

to process your employment application;

to respond to your inquiries and provide customer service related to your use of the Channels;

to administer and manage our affiliate program, through which third parties make money by referring customers to our Channels;

to protect against misuse of the Channels, fraud, or any criminal activity;

to help us serve you better, including personalizing your shopping experience and tailoring content, recommendations, and offers we display to you, including advertisements;

to improve the Channels or our products and services;

for legal, regulatory and internal business purposes;

to detect and troubleshoot problems, resolve disputes, and enforce applicable agreements and policies for the Channels; and

for other purposes disclosed to you at the time of collection or undertaken with your consent.

We may disclose this type of information to:

Affiliated Brands;

Service providers, such as those described in the “SHARING OF INFORMATION” section of our Privacy Policy, above;

Third parties we partner with for contests, sweepstakes, or promotions;

Third party advertising and analytics companies;

Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition;

Third parties when you agree to or request that we share your information with them;

And

Other third parties (including government agencies) to comply with law, regulation, or legal request (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s legal rights.

We may sell this type of personal information to:

Affiliated Brands and third party business partner for their own marketing purposes.

Category of Personal Information Collected: Characteristics of Protected Classifications under California or Federal Law

This category includes age; marital status; and sex (including gender)

We may collect this type of information from:

Consumer (i.e., you); and

Third-party data resellers.

This information is collected:

to help us serve you better, including personalizing your shopping experience and tailoring content, recommendations, and offers we display to you, including advertisements; and

to improve the Channels or our products and services

We may disclose this type of information to:

Affiliated Brands;

Service providers, such as those described in the “SHARING OF INFORMATION” section of our Privacy Policy, above;

Third parties we partner with for contests, sweepstakes, or promotions;

Third party advertising and analytics companies;

Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition;

Third parties when you agree to or request that we share your information with them;

And

Other third parties (including government agencies) to comply with law, regulation, or legal request (such as pursuant to subpoenas or court orders), or to protect or defend our or any third party’s legal rights.

We may sell this type of personal information to:

Affiliated Brands and third party business partners for their own marketing purposes.

Category of Personal Information Collected: Commercial Information

This category includes information about your transactions at our stores and online, including records of items considered, purchased, and returned; information about reviews you have written; information about your customer service contact history (such as when you interact with our customer service team over the phone or through chat or if you respond to our text messages, including transcriptions of conversations and IVR recordings); information about your participation in our loyalty program or other member programs (such as how many points you have and promotion codes we send to you); and information about your participation in any contests, sweepstakes, or promotions

We may collect this type of information from:

Consumer (i.e., you);

Cookies and tracking technologies;

Affiliated Brands and other third-party business partners; and

Third-party data resellers.

This information is collected:

to allow you participate in the Channels, or features or activities we offer;

to process a transaction (through our Channels or in our stores) and send you confirmations and receipts;

to respond to your inquiries and provide customer service related to your use of the Channels;

to administer and manage our affiliate program, through which third parties make money by referring customers to our Channels;

to protect against misuse of the Channels, fraud, or any criminal activity;

to help us serve you better, including personalizing your shopping experience and tailoring content, recommendations, and offers we display to you, including advertisements;

to improve the Channels or our products and services;

for legal, regulatory and internal business purposes; and

to detect and troubleshoot problems, resolve disputes, and enforce applicable agreements and policies for the Channels.

We may disclose this type of information to:

Affiliated Brands;

Service providers, such as those described in the “SHARING OF INFORMATION” section of our Privacy Policy, above;

Third parties we partner with for contests, sweepstakes, or promotions;

Third party advertising and analytics companies;

Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition;

Third parties when you agree to or request that we share your information with them;

And

Other third parties (including government agencies) to comply with law, regulation, or legal request (such as pursuant to subpoenas or court orders), or to protect or defend our or any third party’s legal rights.

We may sell this type of personal information to:

Affiliated Brands and third party business partners for their own marketing purposes.

In addition, third-party advertising, analytics, and similar marketing business partners may have access to this data and this may be considered a “sale” or “share” under the CCPA and CPRA under certain circumstances.

Category of Personal Information Collected: Internet or Other Electronic Network Activity

This category includes the hardware model, browser, and operating system you are using; the URL or advertisement that referred you to the Channel you are visiting; all of the areas within the Channels that you visit; devices you have used to access the Channels; login information (such as your last login); your time zone; location information based off your IP address; mobile network (if applicable); and session recordings.

We may collect this type of information from:

Cookies and tracking technologies.

This information is collected:

to allow you participate in the Channels, or features or activities we offer;

to administer and manage our affiliate program, through which third parties make money by referring customers to our Channels;

to protect against misuse of the Channels, fraud, or any criminal activity;

to help us serve you better, including personalizing your shopping experience and tailoring content, recommendations, and offers we display to you, including advertisements;

to improve the Channels or our products and services;

for legal, regulatory and internal business purposes; and

to detect and troubleshoot problems, resolve disputes, and enforce applicable agreements and policies for the Channels.

We may disclose this type of information to:

Affiliated Brands;

Service providers, such as those described in the “SHARING OF INFORMATION” section of our Privacy Policy, above;

Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition;

Third parties when you agree to or request that we share your information with them;

And

Other third parties (including government agencies) to comply with law, regulation, or legal request (such as pursuant to subpoenas or court orders), or to protect or defend our or any third party’s legal rights.

We may sell this type of personal information to:

Affiliated Brands and third party business partners for their own marketing purposes.

In addition, third-party advertising, analytics, and similar marketing business partners may have access to this data and this may be considered a “sale” or “share” under the CCPA and CPRA under certain circumstances.

Category of Personal Information Collected: Audio, electronic, visual, thermal, olfactory, or similar information

We may collect images or recordings from you when you use certain features of the Channels, such as writing product reviews. We may also contact you directly regarding re-use of a photo or video you have created. Depending on what they capture, these images and recordings could be considered Personal Information under CCPA.

We may collect this type of information from:

Customer (i.e., you); and

Third-party social media companies.

This information is collected:

to allow you participate in the Channels, or features or activities we offer; and

for product development, marketing, and similar business purposes.

We may disclose this type of information to:

Affiliated Brands;

Service providers, such as those described in the “SHARING OF INFORMATION” section of our Privacy Policy, above;

Third parties we partner with for contests, sweepstakes, or promotions;

Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition;

Third parties when you agree to or request that we share your information with them;

And

Other third parties (including government agencies) to comply with law, regulation, or legal request (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s legal rights.

We do not sell or share this category of information.

Category of Personal Information Collected: Inferences Drawn from Any of the Information Identified Above to Create a Profile about a Consumer

We may draw inferences from any of the information we have collected or may receive inferences drawn by a third party. These inferences may relate to your perceived interests, preferences, characteristics, or behavior.

We may draw these inferences ourselves or acquire them from third-party data resellers.

This information is collected:

to help us serve you better, including personalizing your shopping experience and tailoring content, recommendations, and offers we display to you, including advertisements;

and

to improve the Channels or our products and services.

We may disclose this type of information to:

Affiliated Brands;

Service providers, such as those described in the “SHARING OF INFORMATION” section of our Privacy Policy, above;

Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition;

Third parties when you agree to or request that we share your information with them;

And

Other third parties (including government agencies) to comply with law, regulation, or legal request (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s legal rights.

We may sell this type of personal information to:

Affiliated Brands and third party business partners for their own marketing purposes.

In addition, third-party advertising, analytics, and similar marketing business partners may have access to this data, including to better serve you more relevant and sometimes location-based advertisements, and this may be considered a “sale” or “share” under the CCPA and CPRA under certain circumstances.

Category of Personal Information Collected: Sensitive Personal Information

This category includes precise geolocation, government-issued identification number

     

Customer (i.e., you)

This information is collected:

to help us serve you better, including personalizing your shopping experience and tailoring content, recommendations, and offers we display to you, including advertisements;

and

to improve the Channels or our products and services.

 

Affiliated Brands;

Service providers, such as those described in the “SHARING OF INFORMATION” section of our Privacy Policy, above;

Third parties we partner with for contests, sweepstakes, or promotions;

Third party advertising and analytics companies;

Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition;

Third parties or affiliated companies when you agree to or request that we share your information with them;

and

Other third parties (including government agencies) to comply with law, regulation, or legal request (such as pursuant to subpoenas or court orders) or to protect or defend our or any third party’s legal rights.

 

We may sell or share this type of personal information to:

Affiliated Brands and third party business partners for their own marketing purposes.

In addition, third-party advertising, analytics, and similar marketing business partners may have access to this data and this may be considered a “sale” or “share” under the CCPA and CPRA under certain circumstances

 

 

Contact for More Information

You can contact us for more information or if you have any questions about any of these rights:

 

Email[email protected]

 

Mail (US):
Avenue,
45 North Broad St
Ridgewood, NJ 07451
Attn: Privacy Officer 

 

  1. OTHER CALIFORNIA RIGHTS/YOUR CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you may opt out of our sharing of your personal information with third parties for those third parties’ own direct marketing purposes.  If you would prefer that we discontinue sharing your Personal Information on a going-forward basis with third parties for their direct marketing purposes, you may opt out of this sharing by emailing us at [email protected].

 

You must put the statement “Your California Privacy Rights” in the subject field of your email or in the address line of your envelope. You must include your name, email address, street address, city, state, and ZIP code. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.

 


Contact Information

 

Visit our Contact Us Page

To contact us regarding products, transactions and services, contact us at:

Mail (US):
Avenue, 
45 North Broad St 
Ridgewood, NJ 07451
Attn: Privacy Officer 


Customer Service Phone Number: (888) 843-2836


To contact us regarding this Privacy Policy, contact us at:

Avenue
45 North Broad St.
Ridgewood, NJ 07451
Attn: Legal
Email: [email protected]