Loralette is a curvy brand created to represent a young, inspired segment of the plus size industry. They are empowered and looking for a way to express themselves. This fashion-focused brand fills a void in the market by not only moving quickly to stay on top of trends and provide them at affordable prices in sizes 14-24, but to inspire self-confidence through fashion. Loralette is owned by the third largest national plus size retailer, Avenue Stores, LLC. Relying on the core brand attributes and values of the Avenue brand, Loralette speaks to a generation of girls willing to embrace their curves, express themselves however they choose, and break down barriers in size and in the world around them. Avenue is a trusted name in the plus size industry and has been the provider of trend-right quality fashion since 1987.