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About Us. Plus Size Fashion at Avenue

Our History. Plus Size Fashion at Avenue
Avenue debuted in 1983 as a plus size retail store. In 1993, Avenue opened our Distribution Center in Troy, Ohio, allowing customers to get their goods faster than ever. By 2000, the Avenue.com website was launched. Avenue restructured in 2012 to become Avenue Stores, LLC.

Our Brand. Plus Size Fashion at Avenue
Today, the business includes both retail stores and ecommerce and has grown into the leading Plus Size Specialty Retailer. With approximately 300 stores, Avenue sells everything to keep your closet on trend season after season. Offering beloved brands like Cloudwalkers® Comfort Shoes and Maidenform® shapewear, Avenue Body® and Kenneth Cole Reaction handbags, you’ll find everything you need to complete an outfit for work, play and everything in between.

At Avenue®, we know that trend-right fashion should be available to every woman, every season – no matter her size. Satisfying our customers’ wishes for fashion, quality and service is our highest mission. We are forever evolving with the needs of our customers.

Our Mission. Plus Size Fashion at Avenue
We begin each season with a renewed passion for fashion to create the best new looks and styles. We continually strive to offer the best fit, value, service and shopping experience. We uphold the highest standards of integrity, honesty and work ethics. We are determined to stay ahead of the curve on how to best serve the needs of our customers. At Avenue® we believe in loving your clothes; loving your style – but above all, loving yourself.